I was checking out at a local big box computer retailer and the cashier was a woman with a ribbon on her shirt made of an ethernet cable. My wife asked her what the ribbon was for. The cashier answered "oh, that's for Wireless Awareness". Then she added, "and it is AIDS awareness week, so it doubles for that."
And then, she added "And if you turn it sideways, it makes a fish, I like that the best."